Sustainable Cashmere & Mongolia

Personal philosophy on fast fashion

With over 52 seasons per year, large fashion houses want us to feel out of trend as frequently as possible.

Brands destroy unsold clothes, used apparel is now almost worthless. The fashion world and it’s value has been turned on its head when we look at it historically. 

Today almost everything in the home has become an object of fashionability. 

The concept that you can throw something away not because it no longer works but because it no longer satisfies social values has become the norm. Fashionability is killing our planet.

My design mission is solution-based, I only use recycled, organic, fair-trade materials.

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