Over a 50-year career, Ralph Lauren has built one of the world’s largest fashion and apparel empires, generating a total of almost $7 billion a year, from scratch.
Besides Ralph Lauren and Polo Ralph Lauren, the Ralph Lauren company also owns Polo & RLX Golf, Denim & Supply, RRL, and Ralph Lauren Purple Label, as well as subsidiaries Club Monaco and Chaps, amongst others.
Working closely with senior designers and the creative director of Women’s Polo Michael Rider, I developed concepts for the Polo brand staying true to the epitome of classic and iconic American style with a modern and cool twist. Polo’s signature aesthetic includes the world-renowned polo player logo.
My Role within the company involved:
- Researching Inspirational Editorials for the rig wall
- Styling inspirational outfits for the showroom and rig room
- Designing Moodboards
- Re-searching fashion influencers
- Compiling In-Design Documents for style out photos
- Image researching
- Using the RL Archive to pull rare and historical pieces.
- Arranging inspirational scenes for presentation to Ralph Lauren
- Researching and buying vintage and current fashion pieces for inspiration.
- Presenting ideas and concepts for new seasonal collections.
- Fashion sketching to envision ideas
- Brainstroming ideas for POLO App
- Marketing collaborations with charities for the brand
- Working on an Intern project to present to board of directors
- Merchandising the Show Room for summer 2020
- Assisting in the official Line Review of Spring & Summer 2020
- Trend Forecasting
- Scouting and selecting models for the Polo Campaign shoots.
My team included the Senior Designer for Concept Design in Woman’s POLO, Vice President of Women’s POLO, Creative Director – Polo Women’s at Ralph Lauren and the Executive VP of Women’s Design & Advertising at Ralph Lauren Corporation.